Experience and qualifications

Summary

  • Self-employed software developer since 2002
  • University degree: Diplom in Technomathematics, Technical University of Munich
  • Academic focus included computer science, electrical and information engineering, robotics, artificial intelligence, numerical mathematics, and control engineering
  • Diploma thesis at the German Aerospace Center on mathematical modeling and numerical simulation of robots with passively compliant joints
  • Long-running responsibility for software architecture, implementation, deployment, production operation, and client support
  • Since 2024: co-founder, managing director, and technical lead of ProxyRiders GmbH
  • Recent focus on tracking and analytics engineering, especially GA4, GTM, server-side tagging, consent, ecommerce measurement, and advertising conversions
  • German native speaker; professional English; basic French

ProxyRiders

In 2024, together with Jochen Plinta, I founded ProxyRiders GmbH, based in Grünwald near Munich. The company hosts Google Tag Manager tagging servers in Germany for agencies, online shops, freelancers, and others. As managing director and technical lead, I am responsible for the infrastructure, operation, and development of the platform.

On proxyriders.com, I write articles about hosting, operating, and estimating server-side tagging.

Selected software-engineering history

Presseagentur.com

Development and operation of a press portal with editorial backend, publishing frontend, newsletter administration, data modeling, and delivery infrastructure.

Mexdress

CRM and high-volume press-release distribution system with a highly available setup across locations. Work included requirements, implementation, operations, CI/CD, configuration management, and monitoring.

Ravensburger Digital

CRM and game-platform integration work using Java, Spring, SOAP/WSDL, database systems, build infrastructure, issue tracking, and deployment tooling.

Payment and kiosk systems

Several payment and device-related systems, including RFID kiosk software, customer portals, secured client/server interfaces, software updates, configuration management, logging, hardware integrations, and Linux operations.

Publishing and TYPO3 platforms

Long-term development and operation for organizations including Trillium, Biz2Byte, and the Verband der Immobilienverwalter Bayern, covering relaunches, custom extensions, commerce/payment integration, deployment automation, monitoring, and server operations.

TimeZoo

Requirements, technical specification, GraphQL interfaces for a progressive web application, Scrum development leadership, high availability, containers, Azure, and CI/CD.

How the earlier work strengthens the current offer

Tracking implementations regularly fail outside the tag manager itself: incomplete application events, payment redirects, identity boundaries, APIs, malformed values, browser security rules, deployment differences, or production infrastructure. The earlier software and operations experience makes those parts of a measurement system accessible rather than external dependencies. Through ProxyRiders, I also know the long-term operation of tagging servers: custom domains, scaling, monitoring, and costs.

Working context

  • Freelance and remote work
  • Collaboration in German and English
  • Direct client projects or white-label agency support
  • Focused diagnostics, implementation projects, migrations, and ongoing technical ownership
Portrait of Florian Schöppe

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