Case studies
Selected work
Tracking projects in ecommerce, media, B2B, and lead generation, from troubleshooting to the move to server-side tagging. The examples are anonymized and each describes the background, implementation, and result.
Ecommerce, international2025–2026
The errors in the GA4 purchase data originated in the store's code, before the data ever reached Tag Manager.
- GA4 ecommerce
- GTM
- Enhanced Conversions
- Usercentrics
Read case study →Media, several brands and subscription shops2025–2026
Google Ads, Adobe Analytics, and the subscription shops reported different purchases. The causes included the purchase tracking and the websites' security settings.
- Google Ads
- Adobe Analytics
- Meta Pixel & CAPI
- Sourcepoint
Read case study →Manufacturer, B2B and ecommerce2025–2026
Two B2B portals and two online stores were moved to dedicated tagging servers. In the stores, the new setup replaced an external tracking service.
- Server-side tagging
- Shopware
- GTM web & server
- GA4
Read case study →Lead generation, corporate website2024–2025
A GTM container that had grown over years on a lead-generation website was cleaned up, and the Google Ads lead conversions were moved to the server container.
- Server-side tagging
- GTM web & server
- GA4
- Google Ads & Enhanced Conversions
Read case study →Ecommerce, Shopify2023–2026
An external conversion tool was replaced by a Shopify custom pixel and server-side GTM, with direct connections to GA4, Google Ads, and Meta.
- Server-side tagging
- Shopify Web Pixels API
- GA4
- GTM web & server
Read case study →Several organizations and industries2022–2026
Several server-side GTM rollouts with first-party endpoints, including a setup for two countries, a migration with an existing Consent Mode setup, and a rollout in professional sports.
- Server-side tagging
- GTM web & server
- GA4
- First-party endpoints
Read case study →Public sector, B2B, associations
Smaller projects, including a GTM concept for a public platform, combined intent signals for B2B campaigns, and short consent audits.
Read case study →